About us

Our Mission

To leas the global e-volution of loyalty, payments and smart cities by linking the world’s largest shopping, travel, sports, entertainment and banking communities.

Our vision

To bridge cultures through innovation and become the most successful coalition loyalty company in Northern and Eastern Europe, Russia and Asia, servicing customer-centric Retailers, Travel Companies and Financial Institutions.

Previously known as Coalition Rewards Ltd., PINS has been working since 2009.


Our coalition loyalty program PINS has earned international acclaim and recognition.



Two Freddie awards:

“Best Elite Programme – 2012”
“Best Redemption Ability – 2012”

and runner-up in:

• Program of the Year
• Co-Branded Card
• Customer Service



Loyalty 2013 award for the best use of technology in the loyalty industry globally.

The Loyalty Awards: “Best Loyalty Programme in Travel & Entertainment Industry”



Loyalty 2014 award in the prestigious “Management” category



The Loyalty Awards 2015: “Best New Loyalty Program of the Year”

PINS launch in Finland – “Best Loyalty Program Marketing Campaign”.



The Loyalty Magazine Awards 2016: highly commended in the category “Best Use of Gamification to Enhance Loyalty”


PINS program is owned and operated by Loyalty Services, which, in turn, is owned by Air Baltic Corporation (airBaltic).

PINS is a loyalty management company, which provides its customers with insight and strategy in loyalty and marketing programs and customer experience management.

For more information about PINS, please visit pins.co.