About us

Our Mission

To improve the business of our Partners by bringing exceptional value to their Members by rewarding their loyalty.

Our vision

To be the most successful coalition loyalty company in Northern and Eastern Europe and Russia, servicing customer-centric Retailers, Travel Companies and Financial Institutions.

Previously known as Baltic Miles Ltd., Coalition Rewards Ltd. has been working since 2009.


Our coalition loyalty program BalticMiles has earned international acclaim and recognition.



Two Freddie awards:

“Best Elite Programme – 2012”
“Best Redemption Ability – 2012”

and runner-up in:

• Program of the Year
• Co-Branded Card
• Customer Service



Loyalty 2013 award for the best use of technology in the loyalty industry globally.

The Loyalty Awards: “Best Loyalty Programme in Travel & Entertainment Industry”



Loyalty 2014 award in the prestigious “Management” category


PINS program is owned and operated by Coalition Rewards Ltd, which, in turn, is owned by Air Baltic Corporation (airBaltic).

Coalition Rewards is a loyalty management company which provides its customers with insight and strategy in loyalty and marketing programs and customer experience management.

For more information about Coalition Rewards, please visit coalitionrewards.com.